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Case Code: BSTR552
Case Length: 11 Pages 
Period: 2015-2017   
Pub Date: 2018
Teaching Note: Available
Price: Rs.200
Organization : The Hershey Company
Industry : Confectionary Industry
Countries : US
Themes: Strategic Management /Consumer Behavior
Case Studies  
Business Strategy
Marketing
Finance
Human Resource Management
IT and Systems
Operations
Economics
Leadership & Entrepreneurship

Hershey`s Acquisition of Amplify Snack Brands

 
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ABOUT HERSHEY AND AMPLIFY

 

Founded by Milton S. Hershey in 1894 in the US, Hershey’s products were sold in over 60 countries worldwide. As of 2017, Hershey was the largest North American manufacturer of chocolates with a market share of about 44.6%. The company also manufactured sugar confectionery products; gum and mint refreshment products; pantry items such as baking ingredients, toppings, and beverages; and snack items such as spreads. Across the world, Hershey had more than 80 brands, the most famous being Hershey’s, Reese’s, and Kisses....

 
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